

“There was a two month period where we were ina room with no windows working on the album,” he says. While his first EP “was done in a bedroom,” “ BALLADS 1,” he says, “was a little more social.” “I spent a lot of time just going in on beats, and then we would go to the studio and hang out, fuck around in the booth.” The collaborations on the album, with people like Clams Casino and Shlohmo, “just came from sessions that we didn’t really expect to get anything out of.” But spontaneity shouldn’t be dismissed as a lack of work ethic. MOSCHINO jacket and pants and KYLE’LYK shirt. On “ATTENTION,” he asks, Girl, would it kill you just to throw a little bit of attention? / If I hurt you, I’m afraid God’s gonna teach me a lesson. Rather than trolling, he’s speaking honestly about his own emotions and experiences. On the song, he’s still trying to figure it all out, singing, Give me reasons we should be complete / You should be with him, I can’t compete. And there’s a definite sense that Joji is growing up, pranks on Youtube swapped for songs like “SLOW DANCING IN THE DARK,” a single from the album. Like Filthy Frank, he tells me that “Joji is definitely a character, but as close as it’s been so far to myself.” On much of BALLADS 1, Joji sings of love and heartbreak and not fully understanding your own feelings-stuff most twenty-six year olds feel. It’s not that Joji is new to (a particular type of) stardom, but rather that his work now is so different from his previous persona that it still feels like he is evolving. The “sauce” that Joji brings feels like a recipe that’s still simmering. “The ones that sound cinematic and bigger, I wanted to bring back the ballad concept,” he explains, “but with a touch of the sauce.” Joji’s label, 88rising, which released the album, represents primarily Asian artists, including other ascending talents like Niki, Rich Brian, and Keith Ape.


BALLADS 1 was the first album by an Asian artist to ever reach Billboard #1 for Hip Hop and R&B. “An Aerosmith song, like ‘I Don’t Want To Miss a Thing,’ that’s on every Karaoke box.” He was so inspired that he decided to dabble in the form himself.ĭSQUARED2 jacket, shirt, pants, and shoes.Īnd maybe Joji’s onto something. Born and raised in Japan, Joji says ballads were a huge part of his musical education. No matter where you are, people know the lyrics to her songs.” A musical omnivore, his influences range from Etta James to Aerosmith. Joji named his album “BALLADS 1” because, to him, “ballads, the big ones, they’re just timeless. He hopes it helps distract anyone listening who needs it. “It was a way for me to distract myself,” he tells me over the phone. He made it when he was having health issues. His first full-length album, BALLADS 1, which was released in October, is instrumental, lo-fi, and moody. His songs are less for dancing and more for driving alone on a summer night with your windows down. He talks like the guy who you know who wears a lot of Supreme. In interviews he’s relaxed, friendly, and calm. If Filthy Frank was provocative, stoking the culture wars under the guise of comedy, Joji-whose legal name is George Miller-seems to be the opposite. x PLACES+FACES raincoat and GUESS t-shirt. He rebranded, became Joji, and started to release good music-so good that Time Magazine named his song “YEAH RIGHT” the 4th best of 2018. Whether or not the parody was effective is a different conversation, but what’s interesting about Filthy Frank is that as his contemporaries found themselves down alt-right rabbit holes, as others struggled to maintain YouTube fame, he took a different path. The channel’s description says that Filthy Frank is “the embodiment of everything a person should not be,” and emphasizes that the account is parodic. Many of his videos, much like the Harlem Shake, are hard to watch now, with titles like “One Direction Fan Commits Suicide #Cut4Zayn,” or videos of him cooking a dead rat. He amassed 6.1 million YouTube followers and over 800 million views across his videos.

Early in 2013, he took the song by Bauuer from the previous August, dressed up in a pink spandex bodysuit along with three other people, and created the viral dance.įilthy Frank wasn’t exactly a one hit wonder either. The person we have to thank for the viral trend used to go by Filthy Frank.
