The logos go back and forth on the various other accouterments. Nevertheless, don’t be surprised if I interchange them throughout the review. I think MoonSwatch is probably the fastest, but I kind of like Speedmaster MoonSwatch, as the latter replaces “Professional” in the context, which is saved for only the manually wound, 42mm models tested/used/approved by NASA (mostly). In the end, there’s what the brands call or want to call it, and then what collectors call it. Well, I guess it’s all interchangeable, which is the issue. Should we call this an Omega x Swatch Bioceramic Speedmaster? Or an Omega x Swatch Bioceramic MoonSwatch? Or even Omega x Swatch Bioceramic MoonSwatch Speedmaster? Maybe just MoonSwatch? On Swatch’s website, they are just called the Bioceramic MoonSwatch Collection. The use of MoonSwatch does add a bit of confusion, however. This isn’t a lookalike, it’s a Speedmaster, and it’s now a part of that historic family of products. But instead, it’s right there on the dial. That would have made the connection, but kept things separate. Honestly, that’s what I would have expected based on my preconceived notions of how luxury brands protect IP. It would have been one thing to make the MoonSwatch, branded as such, and say elsewhere it was inspired by the legendary Speedmaster. Before getting to a bit of the confusion that causes, the fact that Speedmaster is on the dial feels like a really big deal to me. It says “there is now a $260 Omega.”įurthermore, Speedmaster is actually on the dial, as is MoonSwatch.
FACE OF MARS BUTT OF MERCURY SERIAL
This doesn’t feel like a one-off collaboration, like some “fashion brand x sneaker company”, it’s a serial product that will eventually be on thousands of wrists. I guess it was sort of an all-or-nothing situation given the scope of the project (and to be fair, they have the same owner), but given that they are the luxury brand who, by some logic, would have an “image” to protect in terms of markets and price points, making their brand dominant is a statement. Omega really leaned into this collaboration. Omega gets first billing, and is actually the larger of the two brand logos, despite not being the retailer. On the dial, you’ll find a lot of logos, and an unclear sense of which is the dominant brand. One brand made and sold it, yet it’s the design and provenance of the other. This, as you know, is a collaboration between sister brands from within the Swatch Group, Omega, and the eponymous Swatch. A blow to the exclusivity and elitism that surrounds watch collecting like a bad smell.īefore diving into the watch itself, I want to take a look at its branding, as it’s actually a feature, and clearly a big part of the story.
A watch revered by many, but available to few, reconceived to be accessible at large. It’s not what any of us wanted to see, putting a cloud over what should have been one of the most joyous launches in watch history. Even more learned there wasn’t any point in trying, at least for the time being.
Crowds pushed, mobs charged, long lines of hopeful folks left without watches and a bitter taste in their mouths. Wildly unanticipated demand led to a near-disastrous launch. The hype was palpable and infectious.Īnd then, chaos ensued. An achievement that loses none of its mystique as decades pass. A watch that is synonymous with one of humankind’s greatest achievements. One known for accessibility, irreverence, and color (and saving the Swiss watch industry), the other for luxury, quality, and perhaps the most iconic watch ever produced. This was a global event by two household brand names. No matter the reaction, they were big, and reached well beyond the confines of the watch enthusiast crowd. Reactions ranged from pure joy to utter confusion to misplaced rage.
FACE OF MARS BUTT OF MERCURY PROFESSIONAL
A series of 11 timepieces in a variety of colors, all based on the Speedmaster Professional case and design, each inspired by a different body in our solar system. It’s far from breaking news at this point that on March 24th the Omega x Swatch BioCeramic Speedmaster MoonSwatch was released. I suppose if the last few years, nay months, have taught me anything it’s that we live in a timeline where the unthinkable is probably what we should expect. A review of perhaps the most Worn & Wound watch I could ever imagine. Hell, even if someone had asked me if I thought such a thing would happen, I would have laughed and said, “sure, when monkeys fly out of my butt.” But here we are in 2022, and I am writing this review. If you had told me that in my lifetime, let alone within 11 years of starting Worn & Wound, I was going to be reviewing a plastic, quartz Speedmaster that only costs $260, I would have laughed. This is not a review I could have predicted writing.
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